The correct audience + their desired platform = success.
Our team have handled multi-million pounds of ad spend and understand which platforms suit which audience. The winning method is always to speak the language of the audience but more importantly, speak to them using their desired platform.
TikTok
TikTok has been downloaded more than 4.1 billion times and has over 1 billion monthly active users! Brands often find it a hard place to market but done correctly, TikTok is a vital platform for any marketing campaign.
Meta
Understanding algorithms is key when it comes to using the Meta platforms for marketing. Our team have ran campaigns on Meta ever since ads were adopted by the platform in 2007.
Google & YouTube
Our team have a saying 'search and display will never go away' and it's a reminder that although we must focus on the large and developing social platforms, never neglect the power of an effective search and display strategy.
Another saying our team have is 'spam city' this time as a reminder of what not to do. Businesses often get this wrong and they use their email databases just to spew out offers, deals and boring newsletters. Our team have a working strategy on how to avoid setting up camp in spam city.
